The Fundamentals of Public Relations Course Glossary
give (someone) an acknowledgment. See also acknowledgment in this glossary.
something said or done to inform another that his statement or action has been noted, understood and received.
love, liking or any other emotional attitude; the degree of liking. The basic definition of affinity is the consideration of distance, whether good or bad.
in surveying, the subject, phrase or concept that is real to the majority of persons in a group and which can be used to get a response and gain agreement. The term comes from the early 1900s expression "press the button" which means, in a figurative sense, "to perform an action that automatically brings about the required state of affairs."
an interchange of ideas across space between two individuals.
the route along which a communication travels from one person to another.
comes from the Greek words dia, meaning "through" and nous, meaning "soul." Dianetics is a methodology developed by L. Ron Hubbard which can help alleviate such ailments as unwanted sensations and emotions, irrational fears and psychosomatic illnesses. It is most accurately described as what the soul is doing to the body through the mind.
that which appears to be. Reality is fundamentally agreement; the degree of agreement reached by people. What we agree to be real is real.
an applied religious philosophy developed by L. Ron Hubbard. It is the study and handling of the spirit in relationship to itself, universes and other life. The word Scientology comes from the Latin scio, which means "know" and the Greek word logos, meaning "the word or outward form by which the inward thought is expressed and made known." Thus, Scientology means knowing about knowing.